Why do we want to buy more? | The Diderot Effect

Ali Kurtulmus
5 min readApr 23, 2021
Photo by Artyom Kim on Unsplash

There is a fact in our lives called the excitement of shopping, the happiness it brings. Of course, the subsequent desire to purchase more. So why do we want to buy more? Here in this article, I will be scribble on the “Diderot Effect”, which exactly focuses on this.

I came across Diderot’s story in a video on Youtube. When I listened to his story and discerned that it was a part…

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Ali Kurtulmus

A realist writer. I’m writing for a better life. MSc in Data Analytics and Management. Store Merchandiser at LC Waikiki.